small business marketing

Your Website: 3 Crucial Steps to Making Money

The fancy term for this is “internal linking strategy.” However, that’s more for the search engine optimization greeks like myself. This step-by-step explanation should help you increase your conversions over time while giving your visitors what they really want from your website. 1. Use Analytics to Discover Your Most Popular Pages: In your analytics program, [...]

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Why Market Research Is Important

In the past few months, I’ve talked to numerous prospects and have a good sense of the most important action they could take to improve their online marketing efforts. The sauce, dear readers, is marketing research. Too often business owners have not done the market research. Too often someone starts a business with the idea [...]

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