This past Friday, I spoke on a panel about SEO for small business. Ben Cook, SEO Manager from Network Solutions, moderated the panel and kept us on track. During the session, I promised to provide a wrap up and include my favorite SEO tools. These are tools and services I try myself, and I recommend [...]
This is a copy of an article I wrote for the Women Grow Business blog. These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. When I managed SEO for a media [...]
Sometimes clients will use an email newsletter and no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. When this happens, the business misses potentially profitable traffic, new clients, and an increased number of qualified leads. What Can You Do to Improve Results? Although it’s possible to succeed by using [...]
Are you curious about how to improve your SEO skills? Are you a small business owner who wants to know a bit more about SEO? Recently, someone emailed me to ask what resources I use and think are best for learning about search engine optimization (SEO). With some of these resources, you may wonder what [...]
This is part two of my article on becoming a SEO expert. You can read part one of this SEO Education series first if you want. By spending time in online marketing forums, you may find you absorb a lot more search engine optimization (SEO) information than you realize. When I joined my first tech [...]
The fancy term for this is “internal linking strategy.” However, that’s more for the search engine optimization greeks like myself. This step-by-step explanation should help you increase your conversions over time while giving your visitors what they really want from your website. 1. Use Analytics to Discover Your Most Popular Pages: In your analytics program, [...]
When it comes to search engine optimization, I don’t think you can read too many of the good online marketing blogs. Since search engines often change how they rank sites, it pays to keep up to date with other webmasters and online marketers and hear the news straight from the front lines. That said, these [...]
Recently, a colleague asked how her website could rank high in Google. She said she had her metatags in place and searched on her keywords, yet the site did not come up. While metatags still have a certain amount of importance, the search engine optimization game has changed bit by bit to combat spam websites. [...]