SEO and Online Marketing at your fingertips
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Profit from a tailored internet marketing program based on your business needs. A sample program may include:
Needs Assessment: Discovering where your website can be better optimized, determining if your web analytics software is working to your advantage, and outlining a recommended course of action to improve your traffic and conversions to sales.
Market Research: Establishing whether there is market demand for your product or service by gauging potential website traffic and searches on keywords. The internet provides a cost-effective way of testing for market demand before spending money on direct mail or investing time and money in a new product.
Competition Research: Uncovering competitors and determining how to surpass them in the search engine rankings.
Keyword Discovery: Finding out what your potential clients search for on the web, so that you can create website content tailored to their desires and write pages that will attract them to your website.
Search Engine Rankings: These ‘natural searches’ happen when people find your website in the search results as opposed to in a pay-per-click ad. In Google, you’ll see search results on the left and the ads on the right. When you increase your organic search engine rankings, you will be able to spend less on pay-per-click advertising.
Pay-per-click Campaign Management: Split testing your ads to determine which perform better and improving that performance to increase your website traffic, optimizing your ads to attract more qualified customers, and analyzing pay-per-click statistics to improve performance.
Online Newsletter: A newsletter is vital to business. Often visitors will arrive at your site and leave after a few moments. If you can capture their email address, you have the opportunity to develop a long-term business relationship with them while providing them with valuable information. I can help you set up a newsletter and determine the subjects your customers want to read about, so you can write on topics that fulfill their needs.