“Offer great customer service, because it will make you more money.” — Barry Moltz Barry Moltz, author of BAM! Bust A Myth! Delivering Customer Service In a Self Service World, began the GrowSmartBiz Conference marketing track by speaking about “How Social Media has Made Customer Service the New Marketing—Deliver or Die.” What other people say [...]
At the recent GrowSmartBiz Conference in Washington, DC, I attended “What’s the Buzz?:” with Steve King, Jason Falls (SocialMediaExplorer), Jeremy Epstein (six components of creating a “Dandelion Marketing Culture), Duncan Alney (Firebelly Marketing), and Prabakaran Murugaiah, (QFetch, LLC). What follows are notes I took during the presentation. Jeremy Epstein, Dandelion Marketing We’re all marketers. Some [...]
This is a copy of an article I wrote for the Women Grow Business blog. These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. When I managed SEO for a media [...]
When the topic of social media is raised, a comment I often hear is that social media takes up too much time. People want to know how to keep social media from becoming a time suck; it definitely can become a time management nightmare if you’re not careful. I take a few steps to ensure [...]
Last night, I had the pleasure of organizing and attending DC Web Women’s Social Media Extravaganza with five DC-area social media strategists — Mayra Ruiz-McPherson, Beth J. Bates, Jill Foster, Jen Consalvo, and Terri Holley — presenting on a variety of social media subjects at TRAK Staffing in Washington, DC. An additional bit of excitement [...]
