This past Friday, I spoke on a panel about SEO for small business. Ben Cook, SEO Manager from Network Solutions, moderated the panel and kept us on track. During the session, I promised to provide a wrap up and include my favorite SEO tools. These are tools and services I try myself, and I recommend [...]
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Duncan Alney inspired me to write this post on why I’m attending the Grow Smart Business Conference, which is sponsored by Network Solutions and the Washington Business Journal. Because Shashi Bellamkonda asked me, and Shashi amazes me as a person and in his role as Social Media Swami for Network Solutions. Because I’m speaking about [...]
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This is part two of How to Rank in Google. Writing quality content is one of the most important actions to take in search engine optimization. Clients who come to me with a lot of content ready to place on their site will perform much better than clients without content. The Beauty of Quality Content: [...]
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Sometimes clients will use an email newsletter and no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. When this happens, the business misses potentially profitable traffic, new clients, and an increased number of qualified leads. What Can You Do to Improve Results? Although it’s possible to succeed by using [...]
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Are you curious about how to improve your SEO skills? Are you a small business owner who wants to know a bit more about SEO? Recently, someone emailed me to ask what resources I use and think are best for learning about search engine optimization (SEO). With some of these resources, you may wonder what [...]
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A nonprofit contacted me about helping them with SEO on their redesign, and I thought how wise they were to consider SEO before they start designing the site. With that in mind, I thought I’d put together a list of a few SEO-related items to consider before, and during, your site redesign. Use Clean Code: [...]
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At WordCamp Mid Atlantic, I attended an excellent presentation by Sri Nagubandi and John Shehata on SEO for WordPress blogs. Those of you who know me well know that I’ve been a fan of using WordPress as a content management system and as a way to gain traction in the search engines for years. I [...]
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I had the pleasure of writing an article for the Network Solutions Women Grow Business blog. Jill Foster is the editor of this educational blog geared towards business owners. I highly suggest you visit Women Grow Business and read through the articles. Jill has found a number of entrepreneurs to share their take on business [...]
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This is part two of my article on becoming a SEO expert. You can read part one of this SEO Education series first if you want. By spending time in online marketing forums, you may find you absorb a lot more search engine optimization (SEO) information than you realize. When I joined my first tech [...]
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The fancy term for this is “internal linking strategy.” However, that’s more for the search engine optimization greeks like myself. This step-by-step explanation should help you increase your conversions over time while giving your visitors what they really want from your website. 1. Use Analytics to Discover Your Most Popular Pages: In your analytics program, [...]
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When it comes to search engine optimization, I don’t think you can read too many of the good online marketing blogs. Since search engines often change how they rank sites, it pays to keep up to date with other webmasters and online marketers and hear the news straight from the front lines. That said, these [...]
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