Sometimes clients will use an email newsletter and no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. When this happens, the business misses potentially profitable traffic, new clients, and an increased number of qualified leads. What Can You Do to Improve Results? Although it’s possible to succeed by using [...]
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Several clients have mentioned how they tried to use Google AdWords and lost a lot of money. Losing the money has turned at least a few off to using AdWords in the near future, and that removes one potential method for them attracting new clients. As a result of these conversations, I thought I’d put [...]
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It’s easy to spend thousands of dollars quickly (and accidentally) with Google AdWords campaigns. I’ve heard the horror stories. Ideally, you should hire an AdWords expert to manage your campaign. If you can’t afford that, then you can at least take three steps to improve your campaign results. These may not be easy steps for [...]
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