Comments on: Is Twitter on the Way Out? http://clickwisdom.com/75/is-twitter-on-the-way-out/ Wed, 21 Jul 2010 20:34:31 +0000 hourly 1 http://wordpress.org/?v=3.0 By: deborah http://clickwisdom.com/75/is-twitter-on-the-way-out/comment-page-1/#comment-158 deborah Tue, 05 May 2009 21:27:54 +0000 http://clickwisdom.com/?p=75#comment-158 Hi Jough, You make a good point that the author of the article I referenced doesn't mention -- that 30% isn't all bad. What about people who sign up mostly to follow people? I wonder if they are counted among the people who don't stay? How about people who sign up under their names and company names and then only Tweet under one of them? That other account is dormant and could contribute bad numbers. Thanks for your comment. Deb Hi Jough,

You make a good point that the author of the article I referenced doesn’t mention — that 30% isn’t all bad.

What about people who sign up mostly to follow people? I wonder if they are counted among the people who don’t stay? How about people who sign up under their names and company names and then only Tweet under one of them? That other account is dormant and could contribute bad numbers.

Thanks for your comment.
Deb

]]> By: Jough Dempsey http://clickwisdom.com/75/is-twitter-on-the-way-out/comment-page-1/#comment-156 Jough Dempsey Tue, 05 May 2009 12:33:04 +0000 http://clickwisdom.com/?p=75#comment-156 I'm sorry, *only* 30% retention rate? That's one in three who remains active on the site? That's phenomenal. That's much higher than 99.999% of the Internet. Imagine you owned a store, and 1/3rd of every customer that came in your store bought something and returned to buy more. You'd be ecstatic. In eCommerce stores you'll be happy if one in a thousand people who hit your site actually buy something. Fewer will come back again. I do hope that Twitter's numbers thin out a bit - the "social media experts" who hopped on to spam people in a new format will go die in a fire and people who use Twitter as a blogging or messaging platform will remain. Something will eventually edge-out Twitter of its #1 status-update spot (and Twitter isn't even number one if you count Facebook's status updates as being the same feature, which it isn't, but most people couldn't tell the difference). Facebook is losing more cultural swag than Twitter, which is still on the rise. Facebook is powered by students attempting to have sex with each other. Actually, this explains much of the internet. By the time you or I heard of Facebook it was already uncool. I’m sorry, *only* 30% retention rate? That’s one in three who remains active on the site? That’s phenomenal. That’s much higher than 99.999% of the Internet. Imagine you owned a store, and 1/3rd of every customer that came in your store bought something and returned to buy more. You’d be ecstatic.

In eCommerce stores you’ll be happy if one in a thousand people who hit your site actually buy something. Fewer will come back again.

I do hope that Twitter’s numbers thin out a bit – the “social media experts” who hopped on to spam people in a new format will go die in a fire and people who use Twitter as a blogging or messaging platform will remain.

Something will eventually edge-out Twitter of its #1 status-update spot (and Twitter isn’t even number one if you count Facebook’s status updates as being the same feature, which it isn’t, but most people couldn’t tell the difference).

Facebook is losing more cultural swag than Twitter, which is still on the rise. Facebook is powered by students attempting to have sex with each other. Actually, this explains much of the internet. By the time you or I heard of Facebook it was already uncool.

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