Online Marketing Blog

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Recently, a colleague asked how her website could rank high in Google. She said she had her metatags in place and searched on her keywords, yet the site did not come up.
While metatags still have a certain amount of importance, the search engine optimization game has changed bit by bit to combat spam websites. If you have the time and a website with quality content, you can take a few steps to help your site increase its rank in the search engines.

Part 1
The Beauty of Backlinks: Backlinks are links that come into your site from related websites. Backlinks that come into your computer repair site from a website about fly fishing will not help your rankings. Instead, seek out links from related sites.

Search engine optimization is not a one-size-fits-all method. That’s why it’s best to work with an organization that can develop an ongoing plan tailored to your business. The following suggestions will work better for some businesses than others.

1. Blog Comments: One way to get backlinks and visitors is to leave blog comments on respected, high-traffic blogs. Your comment should be relevant to the post, and the post will ideally be relevant to your business. If the blog discusses tennis shoes and you have a tennis shoe business, it’s a good match.

2. Articles: If you like to write, you will greatly enjoy this method. If you have a lot of articles from your past newsletters collecting dust somewhere, this is a great way to use them. This strategy requires you post articles to article directories such as ezinearticles.com and include links to your website in your bio. You’ll get backlinks from the Ezine Articles site and from the sites of people reprinting your article.