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Well, gosh. Here I was going to write the best ways to use LinkedIn and the company itself beat me to it.
I’ll share a few of their ideas and then a few of mine:
From LinkedIn:
1. Add Job Details to Your Profile
Just listing job titles doesn’t do you justice. Descriptions of roles, responsibilities, and accomplishments will dramatically improve your appearance in search results as well as present a fuller picture of who you are.
2. Add Education to Your Profile
Finding opportunities, answers, candidates and researching your market is a lot easier when your fellow school alums can find you.
From me:
1. Announce Events: An efficient way to network is to attend an event and to invite those you’d like to meet to attend along with you. LinkedIn provides an easy way to get in touch with your contacts. Aim to invite at least five people to your next networking event. Don’t use this feature too often, or you may annoy people.
2. Optimize Your Profile: Early on, I noticed that the other SEO people were already optimizing themselves on LinkedIn. Right now, if you type “SEO” into the LinkedIn search field, the first listing to appear is for a guy named Jeff Russell. Go Jeff!
If you are offering a service, figure out how people would find search for it and then include those keywords in your profile title, job description and job titles (when possible).
One trick to optimizing your profile is to include a keyword after your last name (see my profile as an example: Deborah Ager) although it can result is some odd constructions due to the database such as: “Jeff Smith SEO’s profile”.
If the above would bother you, you could include your keywords in your first position description and leave it at that.
3. Collaborate: I found someone on LinkedIn, was impressed by his skill in the SEO field and asked if he’d be interested in writing an article for my blog. We’re targeting different kinds of clients, so there’s little competition and a lot of room for collaborating on projects.
Even though I’ve been using these tools awhile, I still think there’s more room for new ideas and innovative ways to use them.
BONUS NOTE: Back when I was job searching, I met and added a few recruiters to my network. From these same recruiters, I’ve received a few targeted job postings right in my mail box.
I can usually find someone to send these along to in the hopes they find it useful. It always feels great to help out another person. However, if you’re searching for a job yourself, you can guess how nice it would be to have the perfect job post land in your email inbox.
What about you? Are you using LinkedIn or Facebook or both? What recommendations and tips would you suggest?
2 Comments
Good article Deborah. I think getting the best from Social Marketing is still a big learning point for many of us.
Duncan
Duncan,
Thank you. Yes, there’s plenty to learn and the best social networking sites go up and down, get slapped by Google, come back, and so on. It’s a lot to keep with on a regular basis.
Deborah