“Twitter is dumb.”
That’s what a friend of mine said when I told him I use Twitter, a microblogging tool.
What he doesn’t realize is that this tool is useful for marketing, staying in touch, getting ideas, and receiving breaking news. Consider it like a mini-newsletter or mini-blog that allows you to reach people in a friendly way to share what you know and getting the same in return.
Instead of writing longer posts, Twitter allows you to share a post in 140 characters. See my Twitter as an example and follow me if you like what I’m saying.
Are you wondering why Twitter matters?
1. Twitter is an opt-in platform, which means the people following you want to hear what you have to say.
2. Twitter offers a way to keep up with your colleagues and friends. (On someone’s Twitter feed, I found a link to a free download of video-making software. I’d been looking to buy similar software, and the news of this free download saved me $300).
3. Twitter can be incorporated into your Facebook profile, so you can write a Twitter and share it in more than one place.
4. Twitters can be sent via text message, so you can use it from the road.
5. You can easily follow experts in fields you find interesting and be exposed to conference updates, useful articles and blog posts, and creative ideas.
6. You can post your blog posts to Twitter and post your Twittering to your regular blog to save you time.
7. With Twitter, you can get access to news before the rest of the world (or most of it at least). The NY Times, BBC, and CNN use Twitter to share updates. Recently, the Iowa caucus action was posted to Twitter.
8. Twit This allows you to post a button on your blog, so readers can easily add your blog post URL to their Twitters. Great promotion!
9. In case you’re still not convinced:
I just wanted to tell you how fabulous Twitter has been for our team! Not only have we cut our email time in half, but more importantly, our business is getting a super unique feel that we didn’t quite have before…a little more chummy, a little more in touch, and let me tell you, there’s a whole lot of idea blasts going on!
So, go forth and Twitter! For extra details about how to use Twitter, download The Big Juicy Twitter Guide by Caroline Middlebrook.