Comments on: Are You Making These 3 Google AdWords Mistakes? http://clickwisdom.com/16/are-you-making-these-3-google-adwords-mistakes/ SEO, Online Marketing Strategy Thu, 20 Nov 2008 21:53:04 +0000 http://wordpress.org/?v=2.3.1 By: Kari http://clickwisdom.com/16/are-you-making-these-3-google-adwords-mistakes/#comment-69 Kari Wed, 13 Feb 2008 23:55:52 +0000 http://clickwisdom.com/16/are-you-making-these-3-google-adwords-mistakes/#comment-69 While broad match is indeed bad (very bad), phrase match can be useful as well. You have to be careful with it, but if used correctly, you can get a good deal of traffic that converts. If you do use phrase match, make sure to use negative keywords. If your phrase matched keyword is "baseball caps", but you don't sell red baseball caps, then add the negative keyword -red. While broad match is indeed bad (very bad), phrase match can be useful as well. You have to be careful with it, but if used correctly, you can get a good deal of traffic that converts.

If you do use phrase match, make sure to use negative keywords. If your phrase matched keyword is “baseball caps”, but you don’t sell red baseball caps, then add the negative keyword -red.

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