Deborah Ager is a collaborative digital marketing leader with 10+ years of experience and proven success in generating revenue and delivering results. Her background includes experience in search marketing, social media, online advertising, online user engagement and community building, content strategy and marketing, and traffic generation. Category experience includes government, financial services, health, and nonprofit.
- Paid Search: Ager has managed large annual budgets in pay-per-click (PPC) advertising and held the Google AdWords Certified Professional status. While managing a paid search account during a recession, she brought in monthly gross revenues of $130,000 – $160,000 while achieving a 70% opt-in rate and a new customer goal of 34%.
- Search Engine Optimization (SEO): Ager has achieved top rankings in Google. Using SEO techniques, she increased traffic from search engines by 7-8% month over month while increasing revenue.
- Blogger Outreach/Digital PR: For a National Institutes of Health division, she created a program that resulted in 8,000 book orders in three days.
- Social Media Marketing: Advised federal government clients on social media usage and strategies. She developed social media outreach strategies that increased community size and engagement.
After ten years of membership and holding various volunteer positions, she joined the Executive Board of DC Web Women.